What’s Content Creation Got To Do With Economics? With Max Wood Artwork

How Did I Get Here? from Discover Economics

What are you going to be when you grow up? A doctor, an astronaut, an engineer, a footballer? Very few people have ever dreamt that one day they would be an economist. It’s a profession on few young people’s radars, is barely understood and, let’s face it, has an image problem. Most people picture economists, if they think about them at all, as “men in suits who are crunching numbers, talking about interest rates and making money”.This series of podcasts aim to challenge – and change – your image of economists. A series of conversations with economists who are working in a variety of different organisations, the podcasts will explore their personal journeys. What inspired them to choose to study economics? How did they get to their current position? What are they currently working on and what are some of the things that they love about economics?

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How Did I Get Here? from Discover Economics

What’s Content Creation Got To Do With Economics? With Max Wood

January 28, 2025 • Two Bees Consulting Ltd • Season 2 • Episode 19

Think economics is just about banks, budgets, and boring number crunching? Think again.

In this episode, we’re chatting with Max Wood, an economics graduate who’s taken his degree in a completely different direction—into the world of content creation.

Max studied economics at Bristol University, spending time in Paris and Shanghai before working with Discover Economics. But today, you’ll find him creating videos on YouTube and TikTok, interviewing UK musicians, and breaking down the music industry—all with an economics mindset.

So, how does a subject like economics help in a creative career? And what can it do for your future?

If you're choosing your A-levels, thinking about university, or just want to understand how economics applies to the real world, this episode is for you.

In this episode, we cover:

How Max first got into economics—and why he stuck with it.

What an economics degree actually teaches you (it’s not just maths!).
The surprising ways economics helps in creative industries.
How studying economics gives you the confidence to understand big topics like money, business, and politics.
What it’s like to study economics abroad in Paris and Shanghai.
How Max transitioned from economics graduate to full-time content creator.
Why understanding economics can help musicians and artists avoid bad industry deals.
How not to get duped by the things you see in the media.
Max’s advice for anyone choosing a university course.

Economics is everywhere—and it can take you anywhere. Listen now to hear how Max made it work for him!

LEARN MORE

BTB Max - https://www.youtube.com/@btbmax

Discover Economics - https://www.discovereconomics.co.uk

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How Did I Get Here? from Discover Economics - https://www.discovereconomics.co.uk/podcast

Spotify - https://open.spotify.com/show/6ymip1H9Tpy5kBInSEJrUz?si=4b4013bcadd24a14

Apple Podcasts - https://podcasts.apple.com/gb/podcast/how-did-i-get-here-from-discover-economics/id1557268390